Think this way: if nothing else, self publishing and new technologies have created a rhetorical situation which compels us to speak — publicly — about PR as a profession and discipline.

This is our chance to make people understand that public relations is not about spamming journalists with pointless press releases, or about controlling the information, or…. [add your pet peeve here]. This is our opportunity to show that we have a role, one that goes beyond what has been traditionally assigned to us (from town crier or steward to traffic manager and conductor), and to (re)define it.

Let’s not waste this chance.

[...] PR 2.0, therefore, is significant and it is worthy of discussion, rather than ridicule. And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.

Too late, Brian:

The age of PR 3.0 is upon us.
And the New PR is now a company.

Oh, well.

It’s simple: add a flare to your Feedburner RSS feed:

1. Log into your Feedburner accountand click on the feed’s title in the My Feeds page.

3. Click on Optimize.

3. In the left side menu, click on FeedFlare.

4. You’ll find a list of Official FeedBurner Flares; at the bottom of the list is a Personal Flare. Paste this URL – http://newpr.crispynews.com/crispyflare1.xml – in the Personal Flare space, then click on Add New Flare.

5. The Submit to Crispynews flare is now displayed under Personal Flare. Check the left side box.

6. Scroll down the page and see how the flare will look like in your RSS feed (hint: it’s the Add to NewPR link). If you have other flares enabled, you can change their order by drag-and-drop. You can also get HTML code that will show the flare on your blog. Just choose your platform and a window will pop-up; there you’ll find the code and how to add it to your templates.

7. Finally, click on Save (at the bottom of the page).

Now you can go to your blog’s Feedburner feed, and check to see if the flare is there. Here’s mine:

If you click on the Add to NewPR link in your feed, it should redirect you to the submit page on NewPR Crispynews, and title and URL of your entry should be there, too. (You’re not going to see a title if the title of your post is not in the blog’s entry title tag.)

Also, if you added the flare to your blog template, refresh your blog’s homepage and check if the flare is there.

Questions, comments? Please leave a message. Add please go and vote on the new articles posted on New PR — otherwise the top stories are not going to change :)

Credits & thanks:

• The guys from CrispyNews who made this possible
• Rick Klau from Feedburner, for his help
• Shel Holtz, for coding an earlier version of the flare.