- Matthew Hurst, Nielsen BuzzMetric‘s Director of Science and Innovation and co-creator of BlogPulse, moves to Microsoft’s Live Labs
- Cymfony was bought by UK-based research giant Taylor Nelson Sofres (via PaidContent).
- The recent Forrester Research report on the ROI of Blogging has received critical reviews from KD Paine and David Phillips
- KD Paine calls “on the PR industry and the media that cover the industry to raise and address the issues of accuracy and transparency in media evaluation”
- Nathan Gilliat announced that Social Target‘s Guide to Social Media Analysis will be available in April 2007
- The program for the International Conference on Weblogs and Social Media (Boulder, March 26-27, 2007) is now available online
- Two papers that will be presented at the conference are available online: Modeling Trust and Influence in the Blogosphere Using Link Polarity and Feeds That Matter: A Study of Bloglines Subscriptions
- Social media is the focus of the first two research projects of the recently launched Center for Dynamic Data Analysis at Rutgers University; the center is funded by the Department of Homeland Security (source: UMBC eBiquity Blog)
- Biz360 has announced a new metric for measuring the impact of blogs
- CIC and Edelman China have published a white paper titled Word of Health: China. Listening to and learning from Internet Word of Mouth discussions about the healthcare and pharmaceutical industries
- Last, but not least: the NewPR Wiki has a resources page on Social Media Measurement.
What life is
I guess life is just that odd downtime between feeding frenzies in the blogosphere.
A small, personal (del.icio.us) milestone: 5000 and counting
- My first del.icio.us bookmark: The future of Weblogging /The Register (posted on April 19, 2004)
- My 5000th bookmark: a comment made by Matt Cutts on how Google will treat paid links, in the context of the pay-per-post blogging brouhaha.
My, how times have changed.
Weekend readings: The Cultural Tribes of Public Relations
It doesn’t matter how much you planned to read during the weekend; you’ll probably end up reading just 1/10th. Here’s an article deserving to be in that “short list”:
(PDF) The Cultural Tribes of Public Relations – Greg Leichty, Department of Communication, University of Louisville (published in the Journal of Public Relations Research, volume 15, issue 4, pp. 277–304)
This article applies a cultural theory of rhetoric to discourse about public relations. It proposes that 5 distinct cultural voices are recognizable in conversations about public relations. These voices are illustrated in texts that define and critique public relations practice. These competing cultural visions cannot be united into 1 coherent vision. Public relations is a multicultural field that is constituted by this ongoing competitive dialogue.
Enjoy.
Use CC:world* responsibly
Phil Gomes (in a comment on Mike Driehorst’s blog):
Here’s to a Web 2.0 world where people remember that the “Send” button, though older and less-cool, is sometimes more appropriate than “Publish.”
(*) Doc Searls: I’ve said before that blogging is a way of sending emails that go “cc:world”.
Digg the best* PR books
Note: This resource doesn’t exist anymore; the service on which it was built (CrispyNews) was acquired by Salesforce (and used for interesting things like Dell’s IdeaStorm). You can still find an archive of the page via the Internet Archive.
…………………
The Wall Street Journal‘s OpinionJournal has published recently a list of what MWW’s president Michael Kempner presents as the five “ultimate books on public relation” (later edit: it was supposed to be “5 favorite books on spin”, not on PR, but the distinction was probably lost on the Journal’s editors :). Hm — it’s not exactly what I had in mind when I read the article’s title…
So how do I add my favorite PR books to Mr. Kempner’s “ultimate” list (you know, just in case The Journal is not that interested in my opinion)? Even more important: how do you add your favorites? :)
There’s a simple solution: we’ll “digg” them. Here’s how:
- Go to prbooks.crispynews.com
- Click on Suggest a book, and add a link to the Amazon page of your favorite book, write down its title and author, and submit it. (If you really care about the book you can include a link to its cover image, too.)
- Do the same thing for your other favorite PR books — but please don’t submit more than 3 or 4 books; let’s leave some space for other people, too.
- Add a comment or a review, explaining what makes the book so special (we’ll find a way to recognize the best reviews).
- Vote on the books submitted by other people (no, there’s no way to prevent you from voting on books that you didn’t read, but I’m counting on your honesty) and comment on or review their entries (to agree or disagree in a civil manner).
If you takePlease take a minute to register with the website, so that your suggestions and votes will receive 10 points (otherwise they’ll get just 3). Plus, your (user) name will get displayed on the entries that you submit.- The books with most votes will be showed on the homepage. There’s also a page for new entries, and an RSS feed that will keep you updated on the books added recently.
Right now there are only a couple of books posted on the website — Michael Kempner’s list, Phil Gomes’s favorites, and mine. Let’s see your favorites :)
* Fine prints : Sure, there’s no such thing as “the best PR book”, and voting will not help us finding it anyway. But we can see what are the most popular/recommended PR books by the people who care enough to submit their favorites and to vote on other’s people favorites. Worth a try, IMO.
PRSA National Conference gets blogged
PRSA has set up a group blog (RSS feed) that will cover the 2006 National Conference (Salt Lake City, November 12-14). Good call! :)