[…] PR 2.0, therefore, is significant and it is worthy of discussion, rather than ridicule. And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.
Too late, Brian:
The age of PR 3.0 is upon us.
And the New PR is now a company.
Oh, well.