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Give trees a chance!

The Second Chance Trees Island, in Second LifeWho: You, gentle reader

What: Vote for a project that could get funded by American Express’s Members Project to plant 1 million trees and to use Second Life to educate people about environment and what we can do to preserve it. Or – just go to vote for any project you find worthy of your support; American Express is donating $1 for each member who is registering to vote.

Where: At http://www.membersproject.com/Environment_Wildlife/991 (or look for the project titled “The Virtual Forest Project. 1 million trees. Easy.” on MembersProjects.com)

When: Until Sunday, July 15

Why: Because…

  • you care about environment
  • it’s a cool idea
  • it brings together real life and Second Life in a meaningful way
  • it’s the only AmEx MembersProject program that is using social media

Background & disclosure: American Express’s Members Project is an initiative that will allocate between 1 and 5 million dolars to 5 projects that were suggested and voted by AmEx cardholders. Plant-It 2020, a non-profit organization, has been selected as the ‘fulfiling organizations’ for one of the top 50 projects. The project, called The Virtual Forest, is linking Second Life and real life in a simple way: for every (virtual) tree planted in SL, a tree is planted in the real world to combat deforestation. The project is already up and running in SL; my company, Converseon, has built the Second Chance Trees island; the funds are used by Plant-It 2020, our partner, to plant the trees in RL.

More information:

Thank you.

Posted 12 July 2007 † Constantin Basturea § Converseon § Personal § Social Media Projects » Comments (8) °

PR blog wins Bronze Anvil Award

We’re interrupting the radio silence to announce that the Bad Pitch Blog has won PRSA’s 2006 Bronze Anvil Award of Commendation for the blog section. Hip hip hurray! Congrats to Kevin Dugan! Keep the pitches coming, guys — he’s in for a Silver Anvil next year :)

Posted 07 June 2007 † Constantin Basturea § PR § PR blogging » Comments (6) °

PR 2.0 has jumped the shark

Brian Solis:

[...] PR 2.0, therefore, is significant and it is worthy of discussion, rather than ridicule. And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.

Too late, Brian:

The age of PR 3.0 is upon us.
And the New PR is now a company.

Oh, well.

Posted 23 April 2007 † Constantin Basturea § New PR § PR » Comments (4) °

If you don’t know a librarian, you should

Christopher Kenton:

If you don’t know a librarian, you should. They remind us of two critical things in life: we don’t know nearly as much as we think we know, or should, and the sources we rely on these days for truth are not nearly as reliable as we’d like to believe.

(In honor of National Library Week.)

Posted 22 April 2007 † Constantin Basturea § Quote of the day » Comments Off °

The PR blogosphere continues to grow | PR Blogs List update

Here’s the latest update of the PR and Communications Blogs List. As always, corrections and recommendations are welcome.

 

General information:

 

Group blogs

Argentina

Australia

Belgium
Communication Sense & Nonsense – Liesbeth Laureys

Brazil
Comunicação Organizacional — Fábio Albuquerque

Canada

Chile
revolucioncomunicacion.com – Dino Villegas

China
Imagethief — Public relations, technology and interesting times in China

Colombia
¿Comunicación? – Victor Solano

France
Change Minds — MS&L France

Hungary
PR Guruk (group blog)

Germany

India

Ireland

Italy
odello.blog – Carlo Odello

Mexic
Tópicos de Comunicación Organizacional – profesor Octavio Islas, Monterrey

Romania

Singapore
The PR 2.0 Universe.com — Melvin Yuan

Spain

South Africa
Deon Binneman’s blogs — Managing Reputation and INSULATION

Sweden
Text 100 Stockholm

Trinidad and Tobago
IABC – Trinidad and Tobago Chapter

United Kingdom

United States

 

Change of URL/RSS

Posted 08 April 2007 † Constantin Basturea § Blogging § Business blogging § PR blogging » Comments (22) °

Upcoming events in April: SES, WOMBAT, BDI

No, I’m not planning to write only about my day job on this blog, but until we’ll have our corporate blog up and running (about a week or so) I thought I’ll let you know about a couple of events where you can find the Converseon team — just in case you might want to participate, or come by and say hi :)

So here they are:

  • I’ll be at the Search Engines Strategies conference in New York, on April 9, where my boss Rob Key is going to join Nan Dawkins from RedBoots on a panel called Creating an Effective Social Media Strategy
  • Rob is going to present our first Second Life community project, done in partnership with Plant-It 2020, at WOMMA’s Word of Mouth Basic Training conference in New Orleans, on April 18. If you plan to attend the event (which is highly recommended!), you can use guestofconverseon for a $75 discount when you register. (Disclaimer: Converseon is currently a WOMMA governing member)
  • Finally, I’ll be at the Authentic Communications event organized by the Business Development Institute in New York, on April 24, where Rob will join a panel of top communicators from Porter Novelli, Hewlett-Packard, AARP and Community Connect to discuss about social media’s impact on corporate communications and branding. Please drop me an e-mail if you’re interested in getting a discounted pass.

Hope to see you there!

Posted 04 April 2007 † Constantin Basturea § Conferences § Converseon » Comments Off °

Converseon is welcoming a very special Young fellow

Hey, the headline says it all! :)

I’m really happy to announce that, starting today, Paull Young is joining Converseon as Senior Account Executive, and that we’ll work together to create social media strategies for our clients (here’s the official press release, including an audio message from Paull).

Paull needs no introduction. He built a unique profile for himself in the PR blogosphere, as a blogger and director of podcasting for Forward, and as a leader for the anti-astroturfing campaign. And, of course, he’s that one lucky guy who traveled around the world to meet in “meat space” the friends made on the internet :)

Welcome aboard, mate! It’s a thrill to be your colleague!

Update: Here’s Paull’s entry on the announcement.

Posted 26 March 2007 † Constantin Basturea § Converseon § Personal » Comments (10) °