Blogger Survey 2005
Blogging and Public Relations

1) What is the primary reason you blog?
   Create a record of my thoughts
   Visibility as an authority in my field
   Generate revenue
   Connect with others
   Other
  
2) How often do you post?
   Multiple times per day
   Daily
   Every few days
   Weekly
   Other
  
3) How often do you write about companies, their products or their
employees?
   Never
   Less than once a week
   About once a week
   More than once week
   Daily or almost daily
   My blog is devoted to a particular product, product area, or
company
  
4) Would you like product samples from companies in order to
evaluate products on your blog?
   Yes
   No
  
5) What can companies/organizations and their PR representatives do
to better communicate with you?
     

6) How often are you contacted by companies or their public
relations representatives?
   Never
   Less than once a week
   About once a week
   More than once week
   Daily or almost daily
  
7) What company representatives do you interact with most often?
   Product teams
   Corporate PR
   PR Agency
   Don't know
  
8) How do companies and their firm's PR representatives generally
interact with you?
   Press release sent via email/fax
   Form email
   Personal email inviting discussion
   Phone call
   Other
   They don't interact with me
  
9) If you know a message is sent to you from a PR firm, how much are
you likely to trust it on a scale between 1 and 10, where "1" is "not
at all" and "10" is "complete trust"?
   1
   2
   3
   4
   5
   6
   7
   8
   9
   10
  
10) If you receive a message directly from a company how much do you
trust it on a scale between 1 and 10, where "1" is "not at all" and
"10" is "complete trust"?
   1
   2
   3
   4
   5
   6
   7
   8
   9
   10
  
11) If one of your previous posts contains information that is
factually incorrect about a product or company how you do correct it?
   Leave the error but append a correction
   Strikethrough the error and insert the correction in-line
   Remove the post
   Leave the post as is
   Leave the post but rely on open comments to correct and inform
   Create a new post complete with this new information
  
12) If you get something wrong what is the best way for a company to
contact you?
   Send an e-mail
   Post a comment
   A post on their blog
   Other
   Do not contact me
  
13) When you are seeking information about a company or its
products, do you prefer to interact with:
   Company executives
   Mid-level employees who work on research and development
   Product or brand managers
   Company employees that blog
  
14) What is the trustworthiness of a blog endorsed and produced by a
company?
   Very trustworthy
   Somewhat trustworthy
   Occasionally trustworthy
   Untrustworthy
  
15) What is the trustworthiness of a blog created by an individual
employee?
   Very trustworthy
   Somewhat trustworthy
   Occasionally trustworthy
   Untrustworthy
  
16) When looking for product information, which do you trust most?
   Company press releases
   Company web sites
   Corporate Blog
   Other Bloggers
  
17) What are some of your current frustrations with companies
interacting with the blogosphere?
     

18) How would you like to be approached by companies interested in
reaching your audience?
     

This study is being conducted by Technorati and Edelman. The study
is confidential and anonymous.