Wikipedia editors discussing PR firms participation – Rules of Engagement in Social Media Commons

The issue of PR firms’ involvement in editing Wikipedia entries for clients strikes again: the German newspaper Die Welt has recently published an article (original) featuring MyWikiBiz, a US company founded by Gregory Kohs, that is writing (for a fee) Wikipedia articles about companies. Mr. Kohs, who was editing the clients’ articles under the username …

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Interested in Learning to Change?

Some time ago Steve Rubel has launched the idea of inviting a selected group of leaders from mid-large size PR firms to “brainstorm some joint action initiatives to immerse PR pros” in social media technologies. Jeremy Pepper had a better idea: Why hide behind an iron curtain, though? Make the Wiki public, and invite all …

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IABC’s Bulletin articles on wikis, blogs, podcasting

The May issues of IABC‘s Communication World and CW Bulletin are featuring some interesting articles on new communications tools and their impact on PR: Tech Talk — Wiki: the new way to collaborate Blogs, Wikis and Podcasts All About Wikis Top 7 Tips to Write an Effective Blog RSS, Search Engine Visibility and Brand Perception …

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Wikipedia: the night before the flack attack

Steve Rubel is asking some important questions: So far this year, the mainstream media has cited Wikipedia as an authoritative body of knowledge nearly 100 times. […] What should someone in PR do if he/she finds inaccurate information? As Wikipedia is relied upon as a credible source by the press, will these and other companies …

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