Summary: Why the articles published by The Guardian and The Times on the Blog Relations PR Survey are inaccurate (IMO); what are the journalistic standards for reporting a survey; a response to the comments of Hugh Fraser, founder of Blog Relation; why is important to discuss the limitations of blog surveys and how they are [...]
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Waiting for Edelman (blog survey report)
The results of the Edelman/Technorati ‘blog survey’ are in. I’m curious to see how the survey is going to be reported by Edelman and Technorati, in terms of methodology and relevance. The signs are not exactly encouraging: the entry announcing the results has no discussion of survey’s limitations the survey is already called “a study [...]