Surprise, suprise: PRSA has a new media room, and it has an RSS feed! Here’s a snippet from the press release announcing the event: “Our objective was to post our news faster, especially when we are responding to a breaking story,??? said Catherine Bolton, PRSA’s COO and executive director. “And to use the latest technology [...]
Today I asked Trevor Cook if he will consider offering a full-text RSS feed for Corporate Engagement, and he asked back: What’s the benefit of full-text? I’ve read a few people saying that they just make it harder to use an aggregator. People really just want a headline and an excerpt and then they can [...]
March 15, 1999: “RSS is a new, open file format that enables the exchange of content summaries and e-commerce data between Web sites.”