PRSA goes RSS. Improvements needed :)

Surprise, suprise: PRSA has a new media room, and it has an RSS feed! Here’s a snippet from the press release announcing the event: “Our objective was to post our news faster, especially when we are responding to a breaking story,??? said Catherine Bolton, PRSA’s COO and executive director. “And to use the latest technology …

Continue reading ‘PRSA goes RSS. Improvements needed :)’ »

Why I’m asking for full-text RSS feeds

Today I asked Trevor Cook if he will consider offering a full-text RSS feed for Corporate Engagement, and he asked back: What’s the benefit of full-text? I’ve read a few people saying that they just make it harder to use an aggregator. People really just want a headline and an excerpt and then they can …

Continue reading ‘Why I’m asking for full-text RSS feeds’ »