Forrester Wave Social Listening Reports, 2006-2014: A Look Back at Vendor Performance

Forrester Research has just published its Enterprise Listening Platforms, Q1 2014 Forrester Wave report (free download), so it seems like a good time to look back at which vendors were included in this report since its inception in 2006, and at their performance. Here’s a chart summarizing that: A few observations: Vendors that have changed names …

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Two important PR history articles now available online

I’m thrilled to see that Dr. Karen Miller Russell has made available online one of my favorite articles, “U.S. Public Relations History: Knowledge and Limitations“! With this, my modest role in the PR history is secured, and I can get back to work :) Karen, please let me know if you have any project I …

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Edelman/Wal-Mart blog campaign revisited by Journal of Mass Media Ethics

The ethics of Edelman’s involvement in the Wal-Marting Across America blog campaigns is the focus of four articles (a case study and three expert commentaries) in the latest issue of the Journal of Mass Media Ethics (Volume 22, Issue 2-3, 2007): The Case: Wal-Mart Public Relations in the Blogosphere – David A. Craig (Gaylord College …

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PR Review : The effects of practitioner blog use on power in public relations

Available online (PDF) for a limited time (thank you, Kaye!): L.V. Porter, K.D. Sweetser Trammell, D. Chung and E. Kim, Blog power: Examining the effects of practitioner blog use on power in public relations, Public Relations Review 33 (2007), pp. 92-95. Abstract While blogs are not yet a standard public relations tool, practitioners use blogs …

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A treasure trove of research papers on blogging at the 2006 AEJMC Convention

Update: 18 students journalists are covering the Convention in AEJMC Reporter (feed) Ryan Sholin and Leonard Witt are also blogging the event Phil Gomes is speaking at the Convention.   If you’re a practitioner interested to learn about weblogs in PR and communications, do yourself a favor and participate to the 89th Convention of the …

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NewPR developments

PRWeb is “working on new social bookmarking, content recommendation and expert profile ranking using principles of Web 2.0,” and on “APIs that will allow others to interact with our content in revolutionary ways.” [source: Lee Odden’s interview with PRWeb’s CEO, David McInnis] The Society for New Communications Research (SNCR) will launch the first issues of …

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Article on the effects of organizational blogs on relational outcomes

As far as I know, this is the first article on the use of weblogs in online public relations published by a peer-reviewed scholarly journal: Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes. Journal of Computer-Mediated Communication, 11(2) (Technorati cosmos | RSS feed) (del.icio.us cosmos | RSS) Tom Kelleher and Barbara M. …

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