What’s new in this interview: Ketchum will launch a blog for its KPM practice Jeremy Pepper got an iPod mini for suggesting Ketchum to add a disclaimer to their website, KetchumIdeas.com. What’s not new: a lot of unanswered questions, and some “copy-paste” responses. More comments a little bit later.
A response to PRWeek.com’s Q&A with Adam Brown, director of eKetchum, on the Ketchum’s recent launch of its Personalized Media practice and the PR bloggers’ criticism about it.
Adam Brown, director of eKetchum (commenting on my previous post on the launch of Ketchum’s Personalized Media service): I’ve been reading the responses to Constantin’s post on the 18th and wanted to take this opportunity to respond. I apologize for my delay in responding, but I have been in the process of moving from Atlanta …
When it launched the Personalized Media service, Ketchum had some good ingredients for preparing a smooth entry in blogland: a (sort of) blog (and RSS feeds, by default), a podcast (well, almost), and a collaboration with a PR blogger. But it just didn’t managed to put all these elements together, which kinda sucks when you’re such a big PR firm, and didn’t managed to listen to those who talked about the launch and change what didn’t work, which definitely sucks in the blogosphere (“no conversation”= “bad, bad, bad” in my Cluetrain book).