Archive for PR

PR Blogs List Update: November 2007

November 26, 2007 @ 12:30 am · Filed under General, PR, PR blogging

Here’s the latest update of the PR and Communications Blogs List. As always, corrections and recommendations are welcome.

[Updated 11.26.07 to add Voce Nation's change of URL]

 

General information:

 

New feeds:

Change of URL/feed:

Comments (16)

What’s so new about The New PR

November 5, 2007 @ 12:30 am · Filed under New PR, PR

Is The New PR nothing else than the old PR? No, I would argue (but I’ll postpone explaining why, since it’s past midnight already).

Think this way: if nothing else, self publishing and new technologies have created a rhetorical situation which compels us to speak — publicly — about PR as a profession and discipline.

This is our chance to make people understand that public relations is not about spamming journalists with pointless press releases, or about controlling the information, or…. [add your pet peeve here]. This is our opportunity to show that we have a role, one that goes beyond what has been traditionally assigned to us (from town crier or steward to traffic manager and conductor), and to (re)define it.

Let’s not waste this chance.

Comments (12)

Global PR Blog Week 3.0 needs your ideas

October 10, 2007 @ 1:14 am · Filed under Conferences, PR, PR Blog Week, Personal

Earth imageIt’s official (almost): we’re starting to organize Global PR Blog Week 3.0.

It’s an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory and practice, its relationships with other disciplines, and our roles as practitioners, students, and teachers.

It will run –like the other two previous editions– for one week.

It will happen online, at globalprblogweek.com.

It’s going to be a free event.

It will continue to be a community-supported, volunteers-driven, unaffiliated event. At least two prestigious research organizations will support the event, and any (non-financial) support that will raise the industry’s participation to it will be welcome.

It will encourage new voices and fresh perspectives, it will value experience and real-world case studies, and it will have (I hope) a robust international participation.

What’s new this year:

  • 2 or 3 keynote/invited contributions
  • digg-style voting mechanism to choose the top 3 entries
  • live events (example: a daily live BlogTalk Radio show)
  • a daily event in Second Life
  • video, in addition to podcasting
  • daily summaries of the most discussed topics
  • real-time updates for the number/titles/authors of entries submitted for each category

Also, we’re going to have:

  • a more effective communication about the rules
  • clear guidelines for accepting/rejecting the entries
  • strict enforcement of deadlines for submitting entries.

Now, before discussing more about the nitty-gritty of the event, I’d like to ask you:

How do you see this event?
What do you expect from it?
What would you like to read/ see/ listen to?
What it will make it most valuable for you, and for the industry?

Please share –via comments, blog posts, or email– any ideas or suggestions on how to make this event a great one.

Thank you. We’re going to have a blast :)

Comments (34)

Edelman/Wal-Mart blog campaign revisited by Journal of Mass Media Ethics

August 5, 2007 @ 9:49 pm · Filed under Academia, Ethics, PR, Research

The ethics of Edelman’s involvement in the Wal-Marting Across America blog campaigns is the focus of four articles (a case study and three expert commentaries) in the latest issue of the Journal of Mass Media Ethics (Volume 22, Issue 2-3, 2007):

The Case: Wal-Mart Public Relations in the Blogosphere - David A. Craig (Gaylord College of Journalism and Mass Communication, University of Oklahoma)

Abstract: This article presents a case study in media ethics that experts will analyze in additional article within this issue. This case concerns bloggers on a site called Wal-Marting Across America, which featured a couple who were traveling around the country and parking in Wal-Mart parking lots. The blogs were generally positive, upbeat stories of the Wal-Mart employees they met along the way. However, Working Families for Wal-Mart was created by Edelman, the public relations firm for Wal-Mart. Laura and Jim were professional journalists paid by Wal-Mart. Moreover, Richard Edelman had been a leading advocate of transparency and honesty in public relations work.

Commentary 1: This PR Firm Should Have Known Better - Lois A. Boynton (School of Journalism and Mass Communication, University of North Carolina, Chapel Hill)

Abstract: This article presents the author’s perspective on an ethical situation regarding the public relations firm Edelman and their involvement in a pro-Wal-Mart blog that pretended to be impartial. The author is particularly critical of Edelman’s involvement in the controversy given their participation in crafting a public relations code of ethics, which explicitly forebids the type of deceit they practiced. However, he credits Edelman executives for their rapid response and admission of guilt and responsibility.

Commentary 2: A Case of Covert Persuasion - Sherry Baker (Brigham Young University, Tanabe, Japan)

Abstract: The author makes the distinction between information and covert persuasion, which she defines as advocacy disguised as information or as independent opinion. She feels the episode clearly violated the ethical tenents of both public relations and journalism.

Commentary 3: We Have All Been Here Before - John J. Pauly, William R. Burleigh, E. W. Scripps (J. William and Mary Diederich College of Communication, Marquette University)

Abstract: The author discusses how the ethical code that was supposed to offer guidance for this situation was bypassed or ignored. She also raises ethical questions about the nature of blogging and of corporate information campaigns. She suggests corporations be made more responsible for arguments they create and issue.

The articles are behind a paid firewall, but you can always contact the authors and ask - nicely :) - for a reprint.

Related entries:

Comments (4)

PR blog wins Bronze Anvil Award

June 7, 2007 @ 5:11 am · Filed under PR, PR blogging

We’re interrupting the radio silence to announce that the Bad Pitch Blog has won PRSA’s 2006 Bronze Anvil Award of Commendation for the blog section. Hip hip hurray! Congrats to Kevin Dugan! Keep the pitches coming, guys — he’s in for a Silver Anvil next year :)

Comments (7)

PR 2.0 has jumped the shark

April 23, 2007 @ 6:47 pm · Filed under New PR, PR

Brian Solis:

[...] PR 2.0, therefore, is significant and it is worthy of discussion, rather than ridicule. And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.

Too late, Brian:

The age of PR 3.0 is upon us.
And the New PR is now a company.

Oh, well.

Comments (4)

The PR blogosphere continues to grow | PR Blogs List update

April 8, 2007 @ 11:40 pm · Filed under Blogging, Business blogging, PR blogging

Here’s the latest update of the PR and Communications Blogs List. As always, corrections and recommendations are welcome.

 

General information:

 

Group blogs

Argentina

Australia

Belgium
Communication Sense & Nonsense - Liesbeth Laureys

Brazil
Comunicação Organizacional — Fábio Albuquerque

Canada

Chile
revolucioncomunicacion.com - Dino Villegas

China
Imagethief — Public relations, technology and interesting times in China

Colombia
¿Comunicación? - Victor Solano

France
Change Minds — MS&L France

Hungary
PR Guruk (group blog)

Germany

India

Ireland

Italy
odello.blog - Carlo Odello

Mexic
Tópicos de Comunicación Organizacional - profesor Octavio Islas, Monterrey

Romania

Singapore
The PR 2.0 Universe.com — Melvin Yuan

Spain

South Africa
Deon Binneman’s blogs — Managing Reputation and INSULATION

Sweden
Text 100 Stockholm

Trinidad and Tobago
IABC - Trinidad and Tobago Chapter

United Kingdom

United States

 

Change of URL/RSS

Comments (22)

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