Social Selves » Measurement http://blog.basturea.com Constantin Basturea's weblog Tue, 07 Sep 2010 00:05:49 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Article on the effects of organizational blogs on relational outcomes http://blog.basturea.com/archives/2006/02/01/blogs-effects-article/ http://blog.basturea.com/archives/2006/02/01/blogs-effects-article/#comments Wed, 01 Feb 2006 10:09:22 +0000 Constantin Basturea http://localhost:8888/blog.basturea.com/?p=111 As far as I know, this is the first article on the use of weblogs in online public relations published by a peer-reviewed scholarly journal:

Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes. Journal of Computer-Mediated Communication, 11(2) (Technorati cosmos | RSS feed) (del.icio.us cosmos | RSS)

Tom Kelleher and Barbara M. Miller, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill

Abstract

This study develops and tests operational definitions of relational maintenance strategies appropriate to online public relations. An experiment was designed to test the new measures and to test hypotheses evaluating potential advantages of organizational blogs over traditional Web sites. Participants assigned to the blog condition perceived an organization’s “conversational human voice” to be greater than participants who were assigned to read traditional Web pages. Moreover, perceived relational strategies (conversational human voice, communicated relational commitment) were found to correlate significantly with relational outcomes (trust, satisfaction, control mutuality, commitment).

This is a great step toward the recognition of weblogs as a legitimate and important tool in public relations, and examplifies the resources and insights that academic research have to offer, of which the majority of PR practitioners are oblivious to.

Bonus link: Tom Kelleher’s weblog: Public Relations Online – Thoughts & Theory

]]> http://blog.basturea.com/archives/2006/02/01/blogs-effects-article/feed/ 0 CGM measurement industry consolidation: BuzzMetrics acquires Intelliseek, launches Nielsen BuzzMetrics http://blog.basturea.com/archives/2006/01/17/nielsen-buzzmetrics/ http://blog.basturea.com/archives/2006/01/17/nielsen-buzzmetrics/#comments Tue, 17 Jan 2006 13:46:49 +0000 Constantin Basturea http://localhost:8888/blog.basturea.com/?p=109
  • February 2005: VNU (owner of ACNielsen and Nielsen Media Research) acquires an equity interest in Israeli-based Trendum, a leader in media and linguistic analysis technologies.
  • September 2005: Trendum acquires BuzzMetrics; the new company adopted the BuzzMetrics name.
  • January 17, 2006: BuzzMetrics acquires Intelliseek. The combined company, BuzzMetrics, Inc., will operate under the Nielsen BuzzMetrics brand. [source: Nielsen BuzzMetrics]

    • Congrats!

    Update:

    • More about the future of Nielsen BuzzMetrics and CGM measurement on Shel & Neville’s podcast interview with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer for Intelliseek
    • Listen to the audio archive (mp3, 43 min.) of a discussion with the new executive management of BuzzMetrics.
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