Article on the effects of organizational blogs on relational outcomes
As far as I know, this is the first article on the use of weblogs in online public relations published by a peer-reviewed scholarly journal: Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes. Journal of Computer-Mediated Communication, 11(2) (Technorati cosmos | RSS feed) (del.icio.us cosmos | RSS) Tom Kelleher and Barbara M. …
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