Archive of posts filed under the Measurement category.

Article on the effects of organizational blogs on relational outcomes

Posted by on

As far as I know, this is the first article on the use of weblogs in online public relations published by a peer-reviewed scholarly journal: Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes. Journal of Computer-Mediated Communication, 11(2) (Technorati cosmos | RSS feed) (del.icio.us cosmos | RSS) Tom Kelleher and Barbara M. …

Continue reading ‘Article on the effects of organizational blogs on relational outcomes’ »

CGM measurement industry consolidation: BuzzMetrics acquires Intelliseek, launches Nielsen BuzzMetrics

Posted by on

February 2005: VNU (owner of ACNielsen and Nielsen Media Research) acquires an equity interest in Israeli-based Trendum, a leader in media and linguistic analysis technologies. September 2005: Trendum acquires BuzzMetrics; the new company adopted the BuzzMetrics name. January 17, 2006: BuzzMetrics acquires Intelliseek. The combined company, BuzzMetrics, Inc., will operate under the Nielsen BuzzMetrics brand. …

Continue reading ‘CGM measurement industry consolidation: BuzzMetrics acquires Intelliseek, launches Nielsen BuzzMetrics’ »