Edelman/Wal-Mart blog campaign revisited by Journal of Mass Media Ethics

The ethics of Edelman’s involvement in the Wal-Marting Across America blog campaigns is the focus of four articles (a case study and three expert commentaries) in the latest issue of the Journal of Mass Media Ethics (Volume 22, Issue 2-3, 2007): The Case: Wal-Mart Public Relations in the Blogosphere – David A. Craig (Gaylord College …

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Edelman, Wal-Mart, and WOMMA’s Code of Ethics

Update, October 20, 2006: Edelman has disclosed that it’s behind two other front blogs for Wal-Mart. The Edelman/Walmarting brouhaha is covered by CNN/Money.com, Fortune and BusinessWeek. Richard Edelman is detailing the action taken by its agency, and he’s asking for suggestions (Steve Rubel is doing the same) WOMMA has opened a public forum for debating …

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Wikipedia editors discussing PR firms participation – Rules of Engagement in Social Media Commons

The issue of PR firms’ involvement in editing Wikipedia entries for clients strikes again: the German newspaper Die Welt has recently published an article (original) featuring MyWikiBiz, a US company founded by Gregory Kohs, that is writing (for a fee) Wikipedia articles about companies. Mr. Kohs, who was editing the clients’ articles under the username …

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