Ed Brill (Lotus Software, IBM Software Group): IBM is actually working on a formal blogging policy for employees right now; I’ve got a to-do on the weekend list to visit the wiki where it’s being shaped and formed to offer perspective. Maybe one element should be to have a form of "press policy" like Scoble …
Continue reading ‘IBM is working on an employee blogging policy’ »
If you need advice and help in starting a blog for your business, or need a better understanding on how personal publishing is changing the business practice, here’s a pointer: there is a list of BizBlogConsultants at the NewPR Wiki. Most of them are blogging (of course); you can read the headlines of their postings …
Our fellow bloggers Elizabeth Albrycht, Neville Hobson, Guillaume du Gardier, and Christophe Ducamp have launched Blogging Planet, an European consultancy focused on helping organizations to understand how to participate in the new world of personal publishing. Congratulations, and best of luck in your new endeavor!
A couple of days ago I found a weblog called E-Mediators, authored by Jon Froda and Jesper Bindslev, graduate students at Copenhagen Business School. They are using the blog to document their dissertation on the influence of corporate blogging on management styles, with a focus on intercultural management. Here’s a summary (quotations + heavy paraphrasing) …
Continue reading ‘Blogging will change organizations from inside’ »
Here’s what a recently launched corporate blogging appliance allows you to do: For example, a chief executive who was posting to a blog could set up controls to have material automatically directed to a public relations manager or general counsel before it went live. (Seattle PI) Yeah, who would have thought? "Controlled blogging" must be …
Besides other goodies, the big fish :) in the last podcast of The Hobson and Holtz Report is an 18-minute conversation with Michael Wiley, Director of New Media at General Motors. Neville did a wonderful job in transcribing the whole conversation, so you can actually follow the text while you’re listening to the podcast (19.4MB, …
Continue reading ‘GM wants to learn from Fast Lane before launching other blogs’ »
Robert French, the author of InfOpinions? and an enthusiastic adopter of weblogs and wikis in his PR classes at Auburn University, has just started a new weblog called BLOGthenticity that invites business bloggers share how weblogs has impacted their businesses: We are seeking ‘real business bloggers’ who have adopted blogs into their business marketing plan. …
Continue reading ‘A “real business blog by real business bloggers”’ »