CGM measurement industry consolidation: BuzzMetrics acquires Intelliseek, launches Nielsen BuzzMetrics
February 2005: VNU (owner of ACNielsen and Nielsen Media Research) acquires an equity interest in Israeli-based Trendum, a leader in media and linguistic analysis technologies. September 2005: Trendum acquires BuzzMetrics; the new company adopted the BuzzMetrics name. January 17, 2006: BuzzMetrics acquires Intelliseek. The combined company, BuzzMetrics, Inc., will operate under the Nielsen BuzzMetrics brand. …