Archive of posts filed under the Business blogging category.

CGM measurement industry consolidation: BuzzMetrics acquires Intelliseek, launches Nielsen BuzzMetrics

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February 2005: VNU (owner of ACNielsen and Nielsen Media Research) acquires an equity interest in Israeli-based Trendum, a leader in media and linguistic analysis technologies. September 2005: Trendum acquires BuzzMetrics; the new company adopted the BuzzMetrics name. January 17, 2006: BuzzMetrics acquires Intelliseek. The combined company, BuzzMetrics, Inc., will operate under the Nielsen BuzzMetrics brand. …

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Guidewire Group CEO responds to criticism

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Mike Sigal, co-Founder and CEO of the Guidewire Group, has posted the following comment in response to my criticism and questions about the Group’s recent survey: Hi Constantin, Thanks for the critiques. Our goal as a research firm is to provide information that will explain emerging technology markets, so your feedback will help us develop …

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Another pseudo-survey on corporate blogging hits the Web

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Try to say this with a straight face: The vast majority of companies (89%) are either blogging now or planning to blog soon. Are you LOL? ROTFL? Anyway, the staggering, unbelievable, hard to believe “statistic” is one of the results of a Guidewire Group “survey” called Blogging in the Enterprise, sponsored by iUpload. To its …

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Ketchum’s Top 100 German Business Blogs

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Ketchum, in partnership with PR blogger Klaus Eck (econcon), has published a Top 100 German Business Blogs, based on data from Blogstats.de (which is a German Technorati, if I understand correctly). Memo to Ketchum bloggers: this is something interesting you could write about. Anything that could bridge the information gap between the English-speaking business blogosphere …

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Lies, damn lies, and statistics: The Guardian on blog relations survey

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Dominic Timms writes in today’s Guardian (reg. required) that firms are “in the dark over blog threat,” according to “the Blog Relations PR Survey”: Nearly two-thirds of businesses have not woken up to the threat posed to their brands and reputations by disgruntled bloggers, a survey of PR professionals revealed today. While more than 60% …

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