What’s so new about The New PR

Is The New PR nothing else than the old PR? No, I would argue (but I’ll postpone explaining why, since it’s past midnight already). Think this way: if nothing else, self publishing and new technologies have created a rhetorical situation which compels us to speak — publicly — about PR as a profession and discipline. …

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Global PR Blog Week 3.0 needs your ideas

It’s official (almost): we’re starting to organize Global PR Blog Week 3.0. It’s an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory and practice, its relationships with other disciplines, and our roles as practitioners, students, and teachers. …

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Quick facts about my new colleague

Name: Christin Eubanks College: Auburn University, 2007 Social media activities: blog (see also), flickr, twitter, portfolio Highest recommendations: from her professor, Robert French Smart: absolutely Passionate: you bet Sense of humor: healthy (just ask the Aussie Boy) Welcome to Converseon, Christi! Read more: Christi’s announcement Our CEO, Rob Key, welcomes Christi A bogan’s tale (PR) …

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Edelman/Wal-Mart blog campaign revisited by Journal of Mass Media Ethics

The ethics of Edelman’s involvement in the Wal-Marting Across America blog campaigns is the focus of four articles (a case study and three expert commentaries) in the latest issue of the Journal of Mass Media Ethics (Volume 22, Issue 2-3, 2007): The Case: Wal-Mart Public Relations in the Blogosphere – David A. Craig (Gaylord College …

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