Stats & Facts
- Social media now drives 30-40% of all website traffic – @datasift
- Only 3% of F1000 companies report they’re getting value out of the social market space
- We’ll see 9X growth in shared content in next 5 years
- DataSift now analyzes more than 500M Tweets/Day
- There are 1.1 million daily tweets about wine
- The social economy – over 200 social networks with >1M users
- $5-10B/year are now being spent on advertising on social networks
- WSJ uses social data to decide which non-subscribing influencers to allow past the paywall
- The NFL is using social data to determine how many jerseys to manufacture
- 79% of Influential Moms visited Facebook in the past 30 days
- Influential Moms are 71% more likely than all adults to spend 5+ hours on social media in an average day
- Women drive 62% of all sharing actions on facebook
- Women spend 40% more time on social media than men
- 75% of consumers will not purchase without consulting an influencer first – @ears_delaney
- 90% of #social engagement is created by 3% of brand fans – Social Chorus
- 43 people drive 90% of the world’s #HarryPotter conversation
- 70% of @Buzzfeed’s UVs come from social, especially @Facebook
- How did @Buzzfeed get from 600K to 85M uniques? Machine learning, custom algorithms, social, & editors who hussle
- Tumblr facts: it has >138M blogs, 350M uniques/mo (doubled since April), 90M post/day
- About 95% of Tumblr blogs are reblogs; 1/3 happen more than 30 days after the original post
- Tumblr has 325M MAUs; high percentage of US unique views (~33%)
Quotes
- News flash: marketing got f*ing hard – @garyvee
- We have math and we have creative. The magic is in the middle – @garyvee
- We’re creating a “Magical river of Internet awesome”- Danielle Strle, Tumblr
- Men are from stats and women are from feelings – @bklynstacy
- We started with tablets (stone) and we’re back to tablets – @ears_delaney
Notes:
- Sources: tweets from the #sdwk13 stream. If you posted it, it’s yours.
- Resources: socialdataweek.com, @socialdataweek