Comments on: What’s so new about The New PR http://blog.basturea.com/archives/2007/11/05/new-pr/ Constantin Basturea's weblog Thu, 02 Sep 2010 17:16:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Eamon http://blog.basturea.com/archives/2007/11/05/new-pr/comment-page-1/#comment-497180 Eamon Tue, 05 Feb 2008 17:35:39 +0000 http://localhost:8888/blog.basturea.com/?p=179#comment-497180 Just seems to be that PR is morphing ever more into branding / advertising (not surprising there are lots of PR people working in ad agencies now). Just seems to be that PR is morphing ever more into branding / advertising (not surprising there are lots of PR people working in ad agencies now).

]]> By: John Stauffer http://blog.basturea.com/archives/2007/11/05/new-pr/comment-page-1/#comment-411684 John Stauffer Wed, 07 Nov 2007 12:18:59 +0000 http://localhost:8888/blog.basturea.com/?p=179#comment-411684 I couldn't agree more, both with the post and the comments above. PR theorists, such as Dr, James Grunig preached the two-symmetrical model of communications as a the best practice for PR. These new technologies allow us to create a two-way street, fostering a conversation about topics or brands, rather than the mail merge email blast that seems to work its way into too many communications strategies. I couldn’t agree more, both with the post and the comments above. PR theorists, such as Dr, James Grunig preached the two-symmetrical model of communications as a the best practice for PR.

These new technologies allow us to create a two-way street, fostering a conversation about topics or brands, rather than the mail merge email blast that seems to work its way into too many communications strategies.

]]> By: Mihaela Vorvoreanu http://blog.basturea.com/archives/2007/11/05/new-pr/comment-page-1/#comment-411189 Mihaela Vorvoreanu Tue, 06 Nov 2007 23:26:24 +0000 http://localhost:8888/blog.basturea.com/?p=179#comment-411189 In theory, new PR is not new at all, but in practice, it is. Social media have changed the dynamics in the PR environment in a way that's almost forcing PR to open up and become 2-way/relationship oriented/conversational. There's a lot of power in these new media, and because almost everyone has access to them, the power is being redistributed in society. Publics are gaining more power everyday, and these new power dynamics are changing PR practice. Conversational PR or having a relationship between an organization and a public were nice abstract concepts, but almost impossible to operationalize. Social media has enabled these concept to be manifested in very tangible ways. In theory, new PR is not new at all, but in practice, it is. Social media have changed the dynamics in the PR environment in a way that’s almost forcing PR to open up and become 2-way/relationship oriented/conversational. There’s a lot of power in these new media, and because almost everyone has access to them, the power is being redistributed in society. Publics are gaining more power everyday, and these new power dynamics are changing PR practice. Conversational PR or having a relationship between an organization and a public were nice abstract concepts, but almost impossible to operationalize. Social media has enabled these concept to be manifested in very tangible ways.

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