Global PR Blog Week 3.0 needs your ideas

It’s official (almost): we’re starting to organize Global PR Blog Week 3.0.

It’s an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory and practice, its relationships with other disciplines, and our roles as practitioners, students, and teachers.

It will run –like the other two previous editions– for one week.

It will happen online, at

It’s going to be a free event.

It will continue to be a community-supported, volunteers-driven, unaffiliated event. At least two prestigious research organizations will support the event, and any (non-financial) support that will raise the industry’s participation to it will be welcome.

It will encourage new voices and fresh perspectives, it will value experience and real-world case studies, and it will have (I hope) a robust international participation.

What’s new this year:

  • 2 or 3 keynote/invited contributions
  • digg-style voting mechanism to choose the top 3 entries
  • live events (example: a daily live BlogTalk Radio show)
  • a daily event in Second Life
  • video, in addition to podcasting
  • daily summaries of the most discussed topics
  • real-time updates for the number/titles/authors of entries submitted for each category

Also, we’re going to have:

  • a more effective communication about the rules
  • clear guidelines for accepting/rejecting the entries
  • strict enforcement of deadlines for submitting entries.

Now, before discussing more about the nitty-gritty of the event, I’d like to ask you:

How do you see this event?
What do you expect from it?
What would you like to read/ see/ listen to?
What it will make it most valuable for you, and for the industry?

Please share –via comments, blog posts, or email– any ideas or suggestions on how to make this event a great one.

Thank you. We’re going to have a blast :)


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  2. Kami, I’m counting on you :) One thing we should consider is trying to attract more PRSA members to the event – that would be the first thing you could help with.

    Stephen – absolutely. First thing it you could do is to get the word out to English practitioners, professors and students.

  3. Very interested.

    Can I pitch a subject for discussion – namely who or what will be The Mediator in the world of social media. I have recently done a session at the London Social Media Club on this. I think this is a critical area – for PR but also more broadly. For a summary of the discussion see

  4. You asked Stephen to raise awareness amongst English practitioners, professors and students. I’ll help with that too, will post details onto MarCom Professional network, just launched and already has hundreds of members, all teaching or working in marcom sector. Plus, personally looking forward to the event very much, Cass.

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  9. Hi Constantin,

    First of all – let me know how I (and some of my colleagues) can help ! We’re all in PR, some of us blog, some of us “specialize” in social media, other not. But tell us how we can help and we’ll do so.

    I would like to see the event become THE showroom for real, strong case studies of social media being used in the context of public relations. They should be new (not the usual suspects) and refreshing. Also, a focus on European or Asian cases would be great.

    Let me know when I can start promoting the agenda etc… to European based organizations like EUPRERA and others… Thanks.

    PS: by then I will maybe have some research ready on the use of social media in PR/by the press in Belgium & Brussels (the city with the highest concentration of reporters worldwide).

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  11. Hi Constantin,

    I am glad to hear the news! You can certainly count me in. I am going to be teaching some classes on PR and new technology here in Paris, and will certainly let my students know about it. I will echo Philippe in his desire to have more European/Asian case studies.

    Personally, I am very interested these days in the use of social media by arts/culture institutions. I’d love to see a focus on culture…


  12. Hello Constantin! It’s good news that the Global PR Blog Week is back. I am involved in blogging for around 2 years and recently I have started a little business based on corporate blogging. I am glad that PR specialists will share their knowledge at Global PR Blog Week.

    I hope to see some case studies, examples of corporate blogging. In Romania, the phenomenon has just begun, and the corporate blogs are not credited so well. I am a problogger, and I would like to increase the interest in corporate blogs. Unfortunately here are few forums/meetings about blogs.

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  15. Just getting back into the swing of things after six nearly continuous weeks on the road. Count me in on this, Constantin — I’m looking forward to being involved.

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  17. I’m a communications professor at SMU in Dallas, Texas, teaching an advanced PR skills class. Students in the class are developing their own Communications blogs and are attempting to network with communication pros in the blogosphere. I asked them to check out Global PR Blogweek 2.0, but it comes up blank. I now see you’re organizing a 3.0 version. I would love to know more. Would you be interested in student participation?

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