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Monthly Archives August 2007

Edelman/Wal-Mart blog campaign revisited by Journal of Mass Media Ethics

The ethics of Edelman’s involvement in the Wal-Marting Across America blog campaigns is the focus of four articles (a case study and three expert commentaries) in the latest issue of the Journal of Mass Media Ethics (Volume 22, Issue 2-3, 2007): The Case: Wal-Mart Public Relations in the Blogosphere – David A. Craig (Gaylord College [...]

Posted 05 August 2007 † Constantin Basturea § Academia § Ethics § PR § Research » Comments (7) °