PR Review : The effects of practitioner blog use on power in public relations

Available online (PDF) for a limited time (thank you, Kaye!):

L.V. Porter, K.D. Sweetser Trammell, D. Chung and E. Kim, Blog power: Examining the effects of practitioner blog use on power in public relations, Public Relations Review 33 (2007), pp. 92-95.

Abstract

While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.

Keywords: Power; Blogs; Weblogs; Public relations practitioners; Web; Internet

6 Comments

  1. Pingback: Effects of blog use on power in public relations at Ether Breather

  2. e foarte corect ce spui tu pe aici, interesanta si pozitionarea blogurilor in disciplina numita PR

    problema e ca tu esti cu 5 ani inainte la realitatea din romania

    aici o injuratura la televizor, adresata cui trebuie, face cat 10 mii de posturi pe blog

  3. Pingback: Ketcheson.net :: links for 2007-03-11

  4. PR should expand with and intragrate with the advances of mondern techonology. In accepting the additional “new way of life,” comes challenges of time managment, be knowledgeable and have the ability to work with the new techonology and not depend on only the “new way of life,” and continue to use the mediums of our foundation.

  5. Pingback: Effects of blog use on power in public relations

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