Available online (PDF) for a limited time (thank you, Kaye!):
L.V. Porter, K.D. Sweetser Trammell, D. Chung and E. Kim, Blog power: Examining the effects of practitioner blog use on power in public relations, Public Relations Review 33 (2007), pp. 92-95.
Abstract
While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.
Keywords: Power; Blogs; Weblogs; Public relations practitioners; Web; Internet
Comments 3
e foarte corect ce spui tu pe aici, interesanta si pozitionarea blogurilor in disciplina numita PR
problema e ca tu esti cu 5 ani inainte la realitatea din romania
aici o injuratura la televizor, adresata cui trebuie, face cat 10 mii de posturi pe blog
Posted 06 Mar 2007 at 9:34 am ¶PR should expand with and intragrate with the advances of mondern techonology. In accepting the additional “new way of life,” comes challenges of time managment, be knowledgeable and have the ability to work with the new techonology and not depend on only the “new way of life,” and continue to use the mediums of our foundation.
Posted 30 Mar 2007 at 7:51 am ¶thermosiphon inspoke patrologic prunasin unseafaring fizzle sultrily serpens
Posted 17 Apr 2008 at 12:15 pm ¶Artworks Rats
http://www.elifesize.com
Trackbacks & Pingbacks 3
[...] Constantin Basturea’s blog directed me to a good article that studied the effects of practitioner blog use on power in public relations through self-reported questionnaires. One of the more interesting takeaways from the study is their abstraction of a process that communications practitioners undergo when approaching the blogosphere: [...]
[...] PR meets the WWW » PR Review : The effects of practitioner blog use on power in public relations Constantin alerts us to some interesting research on the impact of blog use on PR practitioners. [...]
[...] Constantin Basturea’s blog directed me to a good article that studied the effects of practitioner blog use on power in public relations through self-reported questionnaires. One of the more interesting takeaways from the study is their abstraction of a process that communications practitioners undergo when approaching the blogosphere: [...]