PR meets the WWW / Constantin Basturea’s weblog

Available online (PDF) for a limited time (thank you, Kaye!):

L.V. Porter, K.D. Sweetser Trammell, D. Chung and E. Kim, Blog power: Examining the effects of practitioner blog use on power in public relations, Public Relations Review 33 (2007), pp. 92-95.

Abstract

While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.

Keywords: Power; Blogs; Weblogs; Public relations practitioners; Web; Internet

• Matthew Hurst, Nielsen BuzzMetric’s Director of Science and Innovation and co-creator of BlogPulse, moves to Microsoft’s Live Labs
• Cymfony was bought by UK-based research giant Taylor Nelson Sofres (via PaidContent).
• The recent Forrester Research report on the ROI of Blogging has received critical reviews from KD Paine and David Phillips
• KD Paine calls “on the PR industry and the media that cover the industry to raise and address the issues of accuracy and transparency in media evaluation”
• Nathan Gilliat announced that Social Target’s Guide to Social Media Analysis will be available in April 2007
• The program for the International Conference on Weblogs and Social Media (Boulder, March 26-27, 2007) is now available online
• Two papers that will be presented at the conference are available online: Modeling Trust and Influence in the Blogosphere Using Link Polarity and Feeds That Matter: A Study of Bloglines Subscriptions
• Social media is the focus of the first two research projects of the recently launched Center for Dynamic Data Analysis at Rutgers University; the center is funded by the Department of Homeland Security (source: UMBC eBiquity Blog)
• Biz360 has announced a new metric for measuring the impact of blogs
• CIC and Edelman China have published a white paper titled Word of Health: China. Listening to and learning from Internet Word of Mouth discussions about the healthcare and pharmaceutical industries
• Last, but not least: the NewPR Wiki has a resources page on Social Media Measurement.

Phil Gomes:

I guess life is just that odd downtime between feeding frenzies in the blogosphere.