PR meets the WWW / Constantin Basturea’s weblog

You’re writing about PR and communication (or not :). You want to help your readers to promote your postings on NewPR Crispynews (what’s that?). But how?

It’s simple: add a flare to your Feedburner RSS feed:

1. Log into your Feedburner accountand click on the feed’s title in the My Feeds page.

3. Click on Optimize.

3. In the left side menu, click on FeedFlare.

4. You’ll find a list of Official FeedBurner Flares; at the bottom of the list is a Personal Flare. Paste this URL - http://newpr.crispynews.com/crispyflare1.xml - in the Personal Flare space, then click on Add New Flare.

5. The Submit to Crispynews flare is now displayed under Personal Flare. Check the left side box.

6. Scroll down the page and see how the flare will look like in your RSS feed (hint: it’s the Add to NewPR link). If you have other flares enabled, you can change their order by drag-and-drop. You can also get HTML code that will show the flare on your blog. Just choose your platform and a window will pop-up; there you’ll find the code and how to add it to your templates.

7. Finally, click on Save (at the bottom of the page).

Now you can go to your blog’s Feedburner feed, and check to see if the flare is there. Here’s mine:

If you click on the Add to NewPR link in your feed, it should redirect you to the submit page on NewPR Crispynews, and title and URL of your entry should be there, too. (You’re not going to see a title if the title of your post is not in the blog’s entry title tag.)

Also, if you added the flare to your blog template, refresh your blog’s homepage and check if the flare is there.

Questions, comments? Please leave a message. Add please go and vote on the new articles posted on New PR — otherwise the top stories are not going to change :)

Credits & thanks:

• The guys from CrispyNews who made this possible
• Rick Klau from Feedburner, for his help
• Shel Holtz, for coding an earlier version of the flare.

• PR Week podcasts homepage (hat tip: Keith O’Brien.)
• import the OPML file (note to PR Week folks: feel free to copy the OPML file on your servers)
• browse the list in Grazr (you can’t see it in your RSS reader; please visit the entry):

Kami Huyse links to a couple of blogs associated with IABC and PRSA, and asks the readers to let her know about any other new blogs hosted by PR/Communications professional associations.

There are more professional associations that are blogging or, at least, are using RSS feeds for their news and announcements. Here’s a complete list of those included in the PR Blogs List (if you can’t see it in your RSS reader, please visit the entry):

You can import the OPML file, or use Grazr to add it to your blogroll.

• What: A Digg-like website for PR and Comm news — top stories, debates, interviews, blog postings, podcasts, research, etc.
• Where: newpr.crispynews.com
• Why: To identify and promote the most interesting PR-related articles
• Who: You :)
• How:
  • go to the site (you’ll find a couple of articles I posted, just to get this started)
  • register for a username with your e-mail address
  • submit news items (make them count): strong>use this bookmarklet: Share on New PR (thank you, Kami)
  • vote on the news stories already posted, and comment on them
  • subscribe to the feeds (for all the articles, recent articles, and recent votes)
• Questions, comments? Read this first, and leave a comment here. If there’s something you don’t like, say it; we can change everything - title, description, categories, etc..

Is it going to work? (what about irrelevant content, lack of votes, etc.). I don’t know. It’s up to you :)

Hat tip: Anthony Mayfield, who wrote about starting a “Digg-a-like [site] for marketing and PR stuff in the UK“. I recommended him CrispyNews, than I thought about following my own advice.

Updates:

• you can vote on a story as a guest, but your vote will count 3 points; if you vote as an user (after registering), it will count 10 points :)
• if you click on the article’s title you’re redirected to the original article; if you’re clicking on “Full view” you can see who voted for the article. For example, here are the votes for Stephen Davies’s 12 steps to a successful PR campaign
• you can see also the most recent articles (feed)
• here are the users who submited or voted on articles; also, each user can track his/her record (votes, articles submitted, comments)
• finally, you can associate an image with an article - here’s one submitted by John Wagner

What happens with PubSub’s PR Community List:

On June 6, 2006, Michael Arrington from TechCrunch wrote about “massive layoffs” at PubSub, indicating an “imminent” shutdown. It’s unclear to me what’s the company’s current situation; there were no official announcements, so we’ll have to wait and hope for the best.

Unfortunately, Steven M. Cohen, my partner in working on the PR Community List, is no longer with PubSub. As everybody from the PR blogging community knows, Steven has been instrumental in starting and maintaining the PR Community List, and in responding in real time to our questions. Steven - thank you for all your hard work, and I wish you best in all your endeavors!

Until we find out what happens with PubSub, the PR Community List is not going to be updated with new blogs. The PR Blogs List –on which the Community List is based– will continue to be updated, as usual; more about the list in the info below.

General info:

• The list has currently 503 feeds
• About the list — description & FAQ
• Browse the list: in Grazr or in Bloglines
• Import the list (OPML)
• The list of PR blogs authored by women is available in OPML, and you can browse it in Grazr
• Find new PR blogs (RSS) without waiting for the monthly update

PR Blogs List update for May 2006

Podcasts:

• Better Desirable Roasted Communications Café - a podcast by Allan Jenkins and Lee Hopkins
• New Comm Road - Bryan Person’s podcast about new media and online communications
• Edelman Public Relations APAC - Stakeholder Asia podcast
• Managing the Gray — C.C. Chapman’s podcast on new media, consumer generated content and no control PR
• Webmaster Radio: Cover Story

Corporate blogs:

• Glass House — Frank X. Shaw, President, Waggener Edstrom Worldwide
• Edelman Italia blog
• Affaires Publiques — Edelman Paris, France
• Despatch Blog - Edelman Public Affairs, London and Edinburgh, UK
• PR Catalyst - Hoh Kim, Managing Director, Edelman Korea
• Multicultural - a blog by Edelman’s Multicultural Practice
• Rethinking Corporate Social Responsibility - Fleishman-Hillard
• Beyond Blogging 2006 - The Future of Communications, written by Chris Heuer, Fleishman-Hillard
• Joel Baglole on the media - Hill & Knowlton Canada
• Client Service - Leo Bottary, Hill & Knowlton
• Networks - Ted Graham, Hill & Knowlton
• Engage In PR - Kyle Flaherty, Horn Group
• The High Concept - Abigail Johnson, President, Roeder-Johnson Corporation
• Evaluating the media - Michael Blowers, Media Evaluation Research, UK
• CorpCommBuzz - Journal - Ed Metz, Robert Berning Productions
• Transparency Works — Chris Thomson and Howard Fencl (Edward Howard & Co.)

US blogs:

• for immediate release - the blog for PRSA’s Counselors Academy executive committee (hat tip: Randi Mason)
• Hispanic Marketing & Public Relations weblog and podcast
• Talk It Up! — Heidi Miller - “Trade show and public-speaking secrets from a professional trade show presenter”
• E-Communications & Community — Maurene Caplan Grey explores the impact of e-communications, collaboration and new media in shaping business communities
• HighVizPR — Abbe Buck, consultant
• Bryper.com - Bryan Person on new media and online communications
• Into PR - Owen Lystrup, US
• Paul Gillin’s blog - Social Media and the Open Enterprise

Non-US blogs:

• PR Voice - Tony Bradley, President of the Chartered Institute of Public Relations (CIPR), UK
• Bamblog - Dr Jan Schmidt, Research Centre for New Communication Media, University of Bamberg, Germany (hat tip: Philip Young)
• PR123+ — Professor Ross Monaghan, Australia (hat tip: Robert French)
• PR Talkback - Luke Schepen, Australia
• Blackwatch - Tony Blackie, CEO, Blackie McDonald - Australia
• navigate communications — David Bradfield, Senior VP, iStudio, Canada
• Blogging PR - ncom public relations, Denmark
• PR-Kloster - conosco, Germany
• Themenblog - Mark Pohlmann, SinnerSchrader, Germany
• Storyblogger - blog for PR agency Storymaker, Germany
• Public Relations India | Open Source PR, Hobbit Hob, India
• Public relations India: Corporate communications - JS Sai, AdFactor, India
• Fredrik Wackå’s blog, Sweden

URL and feed changes:

• Dr. Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist (formerly of Burson-Marsteller), has moved her blog from reputation*watch to reputationXchange
• Debbie Weil’s Corporate Blogging Podcast has moved to a new URL (hat tip: Kami Huyse)

No longer in the list:

• The blog of German agency le Vrang & Westner (no longer available at http://www.blogigo.de/levrang_westner).