It would be really, really great — for practitioners, journalists, students, and scholars — if Euro RSCG Magnet would consider posting on its Media Room all the Middleberg/Ross media studies, instead of letting people dig through the Internet Archive for them. And maybe someone would consider buying middleberg.com (the domain of Middleberg + Associates, acquired in 2000 by Euro RSCG), and redirect it to the new page. Academic journals and books are still refering the URL as the source for the studies, and it’s dissapointing to find a domain that’s for sale (since March 22, 2006), instead of the information you need.

Useful links:

• The Middleberg/Ross media studies — documents availalbe in the Internet Archive on April 14, 2006:
  • 1996 – The Media in Cyberspace III – A National Survey (PDF, 32 pages)
  • 1997 – The Media in Cyberspace Study – Fourth Annual National Survey (PDF, 36 pages)
  • 1999 – The Sixth Annual Middleberg/Ross “Media in Cyberspace Study”: Overview | Executive Summary | PowerPoint slides
  • 2000 – The Seventh Annual Print and Broadcast “Survey of Media in the Wired World”: Overview | Executive Summary
  • 2002 – The Eighth Annual Media Survey: “Change and its Impact on Communications”: Executive Summary | PowerPoint slides | Press release
• 2006 – 11th Annual Euro RSCG Magnet and Columbia University Survey of the Media : Rebuilding Trust: Can credibility be rebuilt in the newsroom and the boardroom? (PDF, 34 pages) | Press release