Archive for January, 2006

PubSub’s Community Lists - new features & FAQ

January 30, 2006 @ 11:45 am · Filed under Blogging, PR, PR blogging

Steven Cohen, PubSub’s librarian, has announced recently a couple of new features for PubSub’s Community Lists (as you might remember, the PR Community List was launched on November 7, 2005):

  • in addition to the daily LinkRanks, the list has a ranking based on a 30 day average of LinkRanks
  • you can search across the blogs included in a community list, and subscribe to search results via RSS - here’s how. Two examples of searches restricted to the PR Community List:
    • the RSS feed for measurement, i.e. [measurement OR evaluation OR survey OR surveys OR "survey research" NOT ("survey monkey" OR surveymonkey)]
    • the RSS feed for press releases (a hot topic in the PR blogosphere), i.e. ["press releases" OR "news releases" OR "media releases"] (more on how to build a query)
  • finally, there’s a comprehensive FAQ about LinkRank, the algorithm used by PubSub for ranking blogs. Check it out.

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CGM measurement industry consolidation: BuzzMetrics acquires Intelliseek, launches Nielsen BuzzMetrics

January 17, 2006 @ 8:46 am · Filed under Business blogging, Measurement

Congrats!

Update:

  • More about the future of Nielsen BuzzMetrics and CGM measurement on Shel & Neville’s podcast interview with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer for Intelliseek
  • Listen to the audio archive (mp3, 43 min.) of a discussion with the new executive management of BuzzMetrics.

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The New PR & the 2006 PR Week Awards

January 13, 2006 @ 1:09 pm · Filed under Blogging, PR

Update: Here’s a challenge for the blog savvy nominees.

Let’s see: 3 out of the 5 finalists in the 2006 Best Use of the Internet category are blog-related; two of the agencies nominated for the prize are blogging.

Next: 3 out of the 5 finalists in the in the PR Innovation of the Year category are about: wikis, weblogs, and blog monitoring. Again, two of the agencies nominated for the prize are blogging, and the CEO of one of the nominees has started recently her blog.

There’s more: 3 out of the 5 finalists for PR Professional of the Year are blogging, and one of the nominees for Young Professional of the Year has a blog.

Finally, Edelman’s word-of-mouth campaign for Halo 2 launch is nominated in 2 categories: Consumer Launch Campaign of the Year and Hi-Tech Campaign of the Year (aside: the Wikipedia’s page for the “I Love Bees” viral campaign doesn’t give any credit to the agency).

I guess 2005 was, in fact, the year when the use of social media tools in PR has become legitimate.

Congrats to all the nominees!

Update (March 6, 2006):

Hass MS&L is the winner of PR Week Awards 2006 for the PR Innovation of the Year and Best Use of the Internet, for the GM FastLane blog. Also, Alan VanderMolen, President of Edelman Asia Pacific - who blogs at Uncorked - won the Asia PR Professional of the Year award.

For the record:

Best Use of the Internet 2006 Finalists

PR Innovation of the Year 2006 Finalists

  • Eastwick Communications (blog: eastwikkers) | The “eastwiki”: The Road To Community
  • Hass MS&L and General Motors | GM Fastlane Blog: A Global Giant Shows a Deft Touch
  • Weber Shandwick’s Intranet | Blogwatcher: Applying PR Wisdom to Blog Monitoring
  • Factiva, a Dow Jones and Reuters company | Factiva Insight: Reputation Intelligence
  • GolinHarris | An Innovative Tool for Innovative Thinking: Golinnovation.com

PR Professional of the Year 2006 Finalists

Young PR Professional of the Year 2006

  • Sarah Bresee (blog: breezy), OutCast Communications
  • Vijay Chattha, VSC Consulting
  • Courtney Hill, Hill & Knowlton
  • Melissa Shapiro, OutCast Communications
  • Sara White, The NewsMarket

Update (Jan. 17, 2006)

In order to participate to the PR Week Awards, each company (agency, PR team, practitioner) has to submit an entry, detailing the following elements (see the complete PDF application):

  • Budget
  • Situation analysis
  • Strategy
  • Evaluation of success
  • Objectives
  • Research/Planning
  • Audience analysis
  • Execution/Tactics

OK, publishing the budget might be a delicate matter, but how about publishing the blog-related entries nominated as finalists in the Best Use of the Internet and PR Innovation of the Year categories? It will make wonderful case studies and examples of New PR.

Note: edited on Jan. 25, 05 to add Sarah Bresee’s blog.

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What’s missing from the Edelman/Technorati blogger study

January 12, 2006 @ 12:30 pm · Filed under Blogging, PR, Surveys

Edelman and Technorati have published the final report on their blogging survey, titled “Public RelationSHIPS: Communications in the Age of Personal Media” (PDF). There are two introductory pieces written by Richard Edelman and Peter Hirshberg (Technorati’s Executive VP), and there’s an interesting comparison between the “old” and “new” PR school.

The page dedicated to the survey’s methodology has an incomplete list of limitations. Here’s what’s missing:

  • A warning that the survey is not a typical “scientific survey”; it has used self-selection and convenience sampling, not random sampling. The results cannot be generalized to a larger population; they are relevant only for the respondents to the survey.
  • There’s no such thing as “margin of error” for a survey using non probabilistic sampling. Saying that “the calculated margin of error for this survey is 3.4% based on the sample size” is nonsense.
  • The size of the sample: (at least) 31000 participants, and an unknown number of people who found the survey questionnaire via links posted on various blogs (sources: Richard Edelman’s presentation on October 6, 2005, and the survey results)
  • The response rate, which is very low: less than 3% (821 respondents).

Disappointing, especially since the problem of survey’s limitations has been discussed in the blogosphere. A timeline of these discussions is available here:

Edelman/Technorati blogger survey - aide-memoire

Updates:

  • Kamy Huyse thinks that “some of the comments especially are interesting to read“. Indeed. But the study has no analysis of the responses to open-ended questions.
  • Buldog Reporter’s Daily ‘Dog has a neutral article about the survey; no word about survey’s limitations.

Note: The initial title of this posting was “Edelman & Technorati blogger study released — what’s missing from its methodology“. The entry has been edited.

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New PR blogs (a bunch of them)

January 11, 2006 @ 11:51 am · Filed under PR, PR blogging

This is a (rather long) update on the PR blogs list I maintain:

The PR Blogs List (about) was indexing 330 weblogs on December 31st, 2005.

Below you’ll find a list of new (to me) blogs that I found in December 2005 and January 2006. Most of them have been added to Headlines from PR Blogs and they will be added (soonish) to the PR Blogs List (on Bloglines) and to PubSub’s PR Community List (about).

From now on there’s a simple way of knowing when new PR blogs are added to the list: please visit http://del.icio.us/cbasturea/prblogs or subscribe to this RSS feed (if you’re subscribed to my PR Digest, do nothing - the new blogs are included in the feed).

Two final notes:

  • No, I don’t have a separate OPML file for these new blogs, but if you want to make one please let me know and I’ll send you a text file with all the feeds.
  • If you’re the author of one of the blogs listed here and you’re not happy about being included in this list, or on how your blog is labeled (maybe I labeled your blog as “corporate” while you think it would be better under “consultants” blogs), please let me know.

Enjoy!

New blogs:

Updates:


PR blogs with new URLs (and feeds):

Link blogs:

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‘Morning

January 5, 2006 @ 7:19 am · Filed under Quote of the day

Paul Valery:

“The best way to make your dreams come true is to wake up.”

[source]

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