Thanks for the critiques. Our goal as a research firm is to provide information that will explain emerging technology markets, so your feedback will help us develop more robust products in the future. I’m going to post a couple of general comments in response to your post and others as an update to the original post, but I wanted to answer your questions directly:
1) The primary goal of the survey was to explore why and how corporations were adopting blogs. That’s why we promoted the survey via press release and to the blogosphere…because we wanted folks who were blogging to answer it. The fact that such a large percentage of the sample were either already blogging or had plans to blog (and frankly the fact that a huge percentage of the adopters started in 2005) is what lead us to conclude that corporate blogging has already turned the corner into hypergrowth.
2) No guarantee. That’s why we were explicit about the sample and methodology. What surprised us was the distribution of titles/roles that responded to the survey.
3) It’s relevant to the corporate world because there are actual examples of ‘real’ companies that are using blogs and other social media tools for significant business benefit. There were terrific examples at BlogOn. Given that most coverage of blogging outside the blogosphere has been extremely light on corporate case studies, benefits, etc., we wanted those folks trying to learn something about social media to know that SOMEONE is looking into it. Hopefully it will cause MORE people to look into it.
4) The reaction at BlogOn to our annoucement (we only showed the adoption curve…the Executive Summary was put on everyone’s seats so they could read it) seemed pretty positive. In my at-the-show conversations with attendees and speakers, they we’re all pretty enthusiastic that we were drawing attention (both via the show and the survey) to corporate adoption and benefits, rather than the same old debates about journalists vs. bloggers, media transformation, etc. We’ll be posting the podcasts and webcasts from the show in the near future, so between that and the folks you mentioned getting back to their offices and deciding they want to post about the survey…I’m sure you’ll be able to come to your own conclusions.
Again, thanks for the feedback. And if you have suggestions about what we should investigate and/or how to improve our methodology…we welcome them!
Co-Founder and CEO, Guidewire Group