Comments on: Another pseudo-survey on corporate blogging hits the Web http://blog.basturea.com/archives/2005/10/19/guidewire-survey/ Constantin Basturea's weblog Thu, 02 Sep 2010 17:16:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mike Gotta http://blog.basturea.com/archives/2005/10/19/guidewire-survey/comment-page-1/#comment-1186 Mike Gotta Tue, 01 Nov 2005 22:28:35 +0000 http://localhost:8888/blog.basturea.com/?p=92#comment-1186 I do not believe anyone has to be reprimanded. What I think should have been more prominently acknowledged was the small sample size and the fact that people self-selected in terms of answering the survey. There are interesting nuggets in the results but people need to take them more as a signpost and not a current-state trend of adoption. The problem occurs when you try to extrapolate from such a small data set to make claims universally across large or small enterprises. A weak statistical foundation can sometimes be acceptable if you have a audience that is unique in some way (say, 300 data points from CXOs that collectively represent a larger population). When media reports pick up on the percentages, it sounds phenominal. In reality, it is not. Blogging is still emergent behind the firewall. I do observe more and more companies looking into blogging and applying the tools to improve process or community-based activities (e.g., competitive intelligence, project management and journal/diary related tasks). So the future is bright. We just need to avoid over-hyping the technology and misrepresenting current state adoption. I do not believe anyone has to be reprimanded. What I think should have been more prominently acknowledged was the small sample size and the fact that people self-selected in terms of answering the survey. There are interesting nuggets in the results but people need to take them more as a signpost and not a current-state trend of adoption. The problem occurs when you try to extrapolate from such a small data set to make claims universally across large or small enterprises. A weak statistical foundation can sometimes be acceptable if you have a audience that is unique in some way (say, 300 data points from CXOs that collectively represent a larger population). When media reports pick up on the percentages, it sounds phenominal. In reality, it is not. Blogging is still emergent behind the firewall. I do observe more and more companies looking into blogging and applying the tools to improve process or community-based activities (e.g., competitive intelligence, project management and journal/diary related tasks). So the future is bright. We just need to avoid over-hyping the technology and misrepresenting current state adoption.

]]> By: infOpinions? :: Public Relations » Blog Archive » PR Blog Surveys Abound :: As of yet, only one makes the grade http://blog.basturea.com/archives/2005/10/19/guidewire-survey/comment-page-1/#comment-1173 infOpinions? :: Public Relations » Blog Archive » PR Blog Surveys Abound :: As of yet, only one makes the grade Mon, 31 Oct 2005 04:10:32 +0000 http://localhost:8888/blog.basturea.com/?p=92#comment-1173 [...] Constantin Basturea has written about them: Guidewire/iUpload, response from Guidewire and Edelman/Technorati and one of Constantin's follow-UPS. [...] [...] Constantin Basturea has written about them: Guidewire/iUpload, response from Guidewire and Edelman/Technorati and one of Constantin’s follow-UPS. [...]

]]> By: Susan Kuchinskas http://blog.basturea.com/archives/2005/10/19/guidewire-survey/comment-page-1/#comment-1152 Susan Kuchinskas Tue, 25 Oct 2005 01:03:59 +0000 http://localhost:8888/blog.basturea.com/?p=92#comment-1152 As the author of the internetnews.com article, I am rightly reprimanded for not mentioning the small sample. I did discuss this with Mike during our interview; I should have included his statement that, because the various results were well distributed, he felt the results were indicative of the market. As for being more skeptical, unlike bloggers, I'm not allowed to inject my own opinions. I could, however, have called some other corp. blogging consultants to ask if the results mirrored their experience. Mea culpa! As the author of the internetnews.com article, I am rightly reprimanded for not mentioning the small sample. I did discuss this with Mike during our interview; I should have included his statement that, because the various results were well distributed, he felt the results were indicative of the market.

As for being more skeptical, unlike bloggers, I’m not allowed to inject my own opinions. I could, however, have called some other corp. blogging consultants to ask if the results mirrored their experience. Mea culpa!

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