Comments on: Lies, damn lies, and statistics: The Guardian on blog relations survey http://blog.basturea.com/archives/2005/09/27/blog-survey-guardian/ Constantin Basturea's weblog Thu, 02 Sep 2010 17:16:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: PR meets the WWW » What are the standards for reporting blog surveys? http://blog.basturea.com/archives/2005/09/27/blog-survey-guardian/comment-page-1/#comment-1066 PR meets the WWW » What are the standards for reporting blog surveys? Fri, 07 Oct 2005 06:59:19 +0000 http://localhost:8888/blog.basturea.com/?p=83#comment-1066 [...] More: Blog Relations –a “content consultancy based in London”– has published the results of its PR Survey on September 26. I wrote (on September 27) about the fact that The Guardian (free registration required), reporting on the survey, missed that: [...] [...] More: Blog Relations –a “content consultancy based in London”– has published the results of its PR Survey on September 26. I wrote (on September 27) about the fact that The Guardian (free registration required), reporting on the survey, missed that: [...]

]]> By: john cass http://blog.basturea.com/archives/2005/09/27/blog-survey-guardian/comment-page-1/#comment-1050 john cass Wed, 05 Oct 2005 21:17:50 +0000 http://localhost:8888/blog.basturea.com/?p=83#comment-1050 It's tough to get people to take surveys. This is where marketing research or research and blogging intersect. To build credible survey results a survey needs more respondents. You need to build or hire a panel of people to take surveys. That's one reason why I think that organizations like Pew Internet do such a good job. I did have an idea for another survey, this time surveying each blogger's customers do find out the value of blogs to the customer. Each blogger would run the survey on their own blog, and we'd compile the results. Yes, there are huge problems with gathering this sort of data. But I think we would learn some things from the effort, and you never know it might start a movement to develop better results. It’s tough to get people to take surveys. This is where marketing research or research and blogging intersect. To build credible survey results a survey needs more respondents. You need to build or hire a panel of people to take surveys. That’s one reason why I think that organizations like Pew Internet do such a good job.

I did have an idea for another survey, this time surveying each blogger’s customers do find out the value of blogs to the customer. Each blogger would run the survey on their own blog, and we’d compile the results. Yes, there are huge problems with gathering this sort of data. But I think we would learn some things from the effort, and you never know it might start a movement to develop better results.

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