If you’re googling blog and MWW (as in “MWW Group, the nation’s 11th largest public relations firm“), the first page of results is about the firm’s launch, in January 2005, of Blog 360°, “a new specialty practice with focused expertise in blog marketing.”
That might change soon. Here’s why:
First, Michael Kempner, MWW’s CEO and president, is blogging at Straight Talk.
Second: taking a page from Edelman’s book (who recently hired Phil Gomes as online communications senior counsel), MWW just hired Tom Biro (MediaDrop, AdJab) as its new Director of New Media Strategies.