So says a new Roper study:
The Roper study of 4,120 NYTimes.com registered users found that 48 percent meet the criteria for Influentials. This year’s results are consistent with findings from similar studies conducted by Roper among NYTimes.com members in 2001 and 2003, which showed that 43 and 50 percent of NYTimes.com members, respectively, were Influentials.
- In the words of Jonathan Carson, “Roper’s Influentials are still alive and well – but do they matter?“
- How many subscribers are landing on NYT’s pages thanks to its weblog-safe links?
- How many of the registered readers of NYT are reading/authoring blogs?
- How much money will the Times get from advertisers as a result of this new study? :)