There are a lot of guides for business blogging out there, but what’s different about this one, just published by Jeneane Sessum, is that it presents an insider’s view: it’s written from personal experience. The advice is addressing real-life questions, and it will help your company to enter the blogosphere without becoming a
laughing stock case study. Plus, when you read it, you can actualy feel that someone is talking to you, you know, like a person, not like someone who’s trying to sell you the 12-steps program for attaining corporate blogging Nirvana.
Long story short: I like it (yes, I’m biased). Judge for yourself:
(PDF, 17 pages) To Blog or Not to Blog?
Blogs help corporations answer the call to conversation