Adam Brown, director of eKetchum (commenting on my previous post on the launch of Ketchum’s Personalized Media service): I’ve been reading the responses to Constantin’s post on the 18th and wanted to take this opportunity to respond. I apologize for my delay in responding, but I have been in the process of moving from Atlanta [...]
Surprise, suprise: PRSA has a new media room, and it has an RSS feed! Here’s a snippet from the press release announcing the event: “Our objective was to post our news faster, especially when we are responding to a breaking story,??? said Catherine Bolton, PRSA’s COO and executive director. “And to use the latest technology [...]
When it launched the Personalized Media service, Ketchum had some good ingredients for preparing a smooth entry in blogland: a (sort of) blog (and RSS feeds, by default), a podcast (well, almost), and a collaboration with a PR blogger. But it just didn’t managed to put all these elements together, which kinda sucks when you’re such a big PR firm, and didn’t managed to listen to those who talked about the launch and change what didn’t work, which definitely sucks in the blogosphere (“no conversation”= “bad, bad, bad” in my Cluetrain book).