Summary: Excerpts of postings from PR blogs are republished, with new permalinks, on pages featuring Google ads. Do their authors know about and approve this practice?
More: Please check this address:
It’s called "PR Commentary – Public relations, PR and publicity comments and information to help you get more publicity," and its banner reads "Don Crowther’s 101PublicRelations.com".
At first glance, the blog seems to be just a feed aggregator. But it’s more than that. An aggregator will use the RSS feeds of a number of blogs to display titles of postings (linking back to originals) and short text excerpts. PR Commentary creates another permalink for each posting, and for some of them it just reproduces their entire content. And it’s adding ads to each of them.
So, let’s say that Tom Murphy just published his musings, titled Blogging about PR blogs blogging about blogging, on PR Opinions; they are mirrored, on a different permalink, by PR Commentary. The only difference between the two postings is that the page hosted by PR Commentary has five Google Ads (three on the side, and two at the bottom of the page), all PR-related.
At the bottom of each page there is a line saying "Copyright 2005 by 101PublicRelations." No authors are indicated for postings, although they are providing a link back to the original.
Need more examples?
- Elizabeth Albrycht’s post, All Blogs All the Time…, is mirrored here, where an 148 words excerpt is surrounded by Google Ads.
- Matthew Podboy’s posting, Podboy – Very Big Missed Opportunity, is excerpted here, in good company with five Google Ads.
And so on.
The pages hosting monthly archives are featuring nine Google ads each: four at the top and five on the right side menu. The archives are going back as far as August 31, 2004.
From August to November, only Greg Brooks‘s and Don Crowther’s blog were "aggregated." Starting from December, Kevin Dugan’s Strategic PR and Ben Silverman’s PR Fuel were added. Postings from the following blogs were added in January:
- Elizabeth Albrycht’s Corporate PR
- Dan Gillmor’s blog
- Neville Hobson’s NevOn
- Robb Hecht’s PR Machine
- Andy Lark’s blog
- Mike Manuel’s Media Guerrila
- Colin McKay’s Canuckflack
- Tom Murphy’s PR Opinions
- B.L. Ochman’s What’s Next Blog
- Matthew Podboy’s Active Voice
- Michael D. Pollock’s Small Business Branding
- PR Newswire’s Media Insider
- Dee Rambeau’s Adventures in Business Communications
- Steve Rubel’s Micro Persuasion
… and there might be more, but I ran out of patience in trying to identify them.
What is striking is that all these authors (except for one) don’t have ads on their weblogs. I highly doubt that they know of or approve of the use of their postings for making money with Google Ads.
Am I wrong?