WHAT: The Global PR Blog Week 2.0 is an online conference on how new media technologies are changing the practice of Public Relations and corporate communications. We’re talking weblogs and participatory journalism, wikis, podcasting, and RSS – but the list of topics is open.
WHEN: Sometime between May and October 2005.
WHO: People interested in the subject of the conference. You don’t have to be a blogger in order to participate.
- You can be an organizer. We need a small, result-oriented, consensus-driven group of people that will take care of all the aspects of the conference: hosting, web design, press release writing, editing, communicating with participants, etc. All organizers are volunteers, and they will receive credit for their contribution.
- You can be a participant, if you are interested in posting an original, consistent article, or an audio interview/debate (podcast) on the conference’s weblog.
The number of people blogging on PR-related issues has grown since July 2004, from about 30 to more than 180. We’ll have to find a way to:
- have great quality content
- accommodate as many participants as possible
- encourage new voices to join the conversation
- organize the content in a way that makes sense for readers.
- original content. No republishing or refactoring of old articles.
- fresh content. Not yet another “blogging is good for business??? type of article.
- research. Quantitative research, case studies, best practices.
- collaboration. Articles written by two or more authors.
- group discussions. Podcasts featuring more than one interviewee. Round tables. Debates.
- a non-commercial, non-partisan approach. Don’t pimp your company, services, or expertize; put everything in a larger context.
HOW: There are many decisions to be made: what topics should be excluded, if the numbers of postings/participant should be limited, how to select postings/authors, who will make the selection and on what criteria, and so on.
- If you want to participate in the decision making process, subscribe to the discussion list available at finance.groups.yahoo.com/group/prblogweek2/ (send an e-mail to firstname.lastname@example.org – your subscription will be approved in the next 12 hours). Please note that, for transparency purposes, this is a public list, so all messages and archives are public. No other data (like e-mail addresses) are public.
- If you don’t want to participate in the decision process, but you want to participate to the event, then please send an e-mail to Constantin Basturea (cbasturea at gmail.com) or Elizabeth Albrycht (ealb at ampcomm.com) with the title of the article/ posting/ podcast you want to contribute, and we’ll add it to a special page on the NewPR Wiki. Later, you might have to send a half-page summary of your contribution.
The weblog’s content will be licensed under a Creative Commons license (its type will be determined later).
GET UPDATES: If you want to get updates about the event, you can:
- watch this page on the NewPR Wiki
- subscribe to the RSS feed of the discussion groups (excerpts only — that’s what Yahoo! Groups provides)
- read the messages on the discussion list
- subscribe to the RSS feed for Global PR Blog Week’s weblog
SPREAD THE WORD: Feel free to post this announcement on your weblog, or to e-mail it to someone who might be interested in participating.