“bloatosphere” = the realm of blogs that is becoming bloated, fattened, by the accumulation of pseudo-blogs, anti-blogs, drivel blogs, and link farms.

Ghost-blogging is another particularly menacing phenomenon, IMHO. This is where an ad agency or marketing person ghost-writes posts for a client or company, so it’s not the authentic, candid, sincere voice of the actual blog author, but a proxy.

Pseudo-blogs include non-interactive unilateral broadcast blogs (no comments and no contact form), ghost-blogger blogs, and simulated blogs created simply to be trendy and to trick consumers into thinking the company “has a blog”.

Drivel blogs are the personal blogs that are poorly written and designed, have no value except catharsis and narcissistic self-expression for the blog author, usually abandoned after author realizes no one cares or comments.

I hope to post some of my best writing, research articles, ecommerce tips, writing guides, etc. over there.

Thanks for the publicity.

Paul, the title of your new blog points to a vital problem in business blogging: authenticity. Maybe it’s not so important, after all, when and why a business jumps on the blogging bandwagon — it will be far more important (and interesting to see) how the ones starting to blog for businesses are addressing the challenge of authenticity, and how the permanent feedback will change their worldview. That’s were business bloggers will have a lot to learn from people like you, and from blogs like BLOGthenticity.